| 7C's was founded by 1989 by Craig Carter,
for the purpose of developing and marketing a "water preservation" product,
later to be known as Water Preserver ConcentrateTM. Craig spent many years as Manager of Safety & Health and
Environmental Affairs for a division of a major pharmaceutical company. He holds
undergraduate degrees in chemistry, pre-med. and psychology and a Master of Science degree
in human physiology.
One of the safety and health challenges he faced was preparing the company's
manufacturing plants and employees for unexpected emergencies and natural disasters such
as earthquakes. Beginning in the early 1980's he was one of the first in the U.S. to show
corporate heads a budgetary justification for a comprehensive emergency mitigation and
preparedness program.
The emergency preparation process involved years of employee safety and emergency
response team training, as well as the procurement of large quantities of equipment and
supplies, including water. Each plant needed to be as self-sufficient as possible, to
protect and shelter a large number of employees and to provide for rapid resumption of
business after any given emergency.
It became obvious that maintaining a large supply of emergency water, for drinking,
cooking, sanitation, medical and first aid uses was critically important. However, the
necessity of replacing the water supply every 3-6 months to prevent contamination proved
that maintaining a safe water supply was a time-consuming and costly procedure.
With the help of other scientists and laboratories, Craig began experimenting with
different methods of storing water and using various chemical additives to prolong the
shelf life of stored water. In 1985, he began his first long-term storage test by blending
a number of high-purity ingredients into what was later to become the original formula for
Water PreserverTM Concentrate.
Using the new compound, he prepared a batch of water with the mixture and put the
mixture in storage. After a period of 2 years and 4 months, samples of the water were
taken and analyzed in a laboratory. The results were promising. After 29 months, analysis
showed the stored water still met the standards for fresh drinking water!
The testing continued for another 5 years on the original batch of water and a control
batch of untreated tap water. The water was stored in specially designed containers called
WaterCubeTM and samples were taken periodically to check water quality. Year
after year, the results were astounding. While the untreated control samples showed high
levels of bacterial contamination, the treated water continued to meet the standards for
fresh drinking water!
Based on years of product testing results, applications for registration of the product
were finally filed with the U.S. EPA, and California Dept. of Food and Agriculture (now
Cal/EPA). Approvals were granted in 1991 to market the product for 5-year water storage.
EPA required product testing to continue for a total of 10 years, with laboratory analysis
periodically submitted to them for review. A final progress report was submitted in
October 1995, showing the original water sample still meeting current drinking water
standards!
The rest, as they say, is history. Used worldwide, Water Preserver is the #1 best
selling and most widely recommended water storage product.
|
